NOSSA Fruits

NossaFruits, a company in Paris intended to improve their smoothie packaging in order to improve their reputation as a young, funky, and fun brand dedicated to youngsters.

I explored a variety of concepts that focused on strong flavour cues, pure indulgence, the amazon forest as their fruits are mostly picked there, and showcased the combination of fruity colors in a unique and ownable way.

Final Result :

Whilst keeping in tune with Nossa's visual identity, I brought to life these yummy superfruits combinations.

Successfully revamping the portfolio with 4 new editions!