Terraçai

This rebranding is a student project to validate my associate degree back in 2016. Firdaus Oil is an Indonesian beard growth oil that's once gone viral. It is sold at a price that is not exactly cheap, yet the look does not do justice and unappealing. In my opinion, this could lead to a branding problem in the future.

I saw the opportunity to develop concept that promotes organic ingredients and more suitable for urban young adults. Since the target audience in this age range more concern about green products, I picked green color palette; inspired by the ingredients (olive) but in deep green to give more masculine look.